Fiftieth

Long before the internet or social media—and maybe even before you were old enough to smoke—we were rolling cigars in the heart of New York City. In 1974, our founder, Don Antonio Martinez, opened our NYC factory and began crafting his own blends. The city was a different place then: subway tokens were 35 cents, coffee was 50 cents, the new World Trade Center had just risen, and legends like Muhammad Ali, Joe Frazier, and John Lennon were making history at Madison Square Garden just blocks from our doors.

Through all of New York’s highs and lows, we’ve stayed rooted here thanks to a loyal community of customers.

Today, under the leadership of Jesus Martinez, we celebrate 50 years of cigar-making in NYC with a blend three years in the making—rich, smooth, earthy, and finished with a hint of full-bodied sweetness, capturing the city’s perfect mix of sophistication and fun.

“This cigar is inspired by our friends, our family, and the customers who’ve become part of the Martinez Cigar family over the years. If you’re not part of the family yet, I invite you to step back in time and enjoy one of the best smokes you’ll ever have.” — Jesus Martinez