New York, NY – April 26, 2017 – ABC6 NEWS
Just off of busy Seventh Avenue in Manhattan is a family-owned factory where they have been making handmade cigars now for generations. This diamond in the rough is well known in the neighborhood as Martinez Cigars. It is tucked away in the Chelsea section of NYC, and this retailer has seen a major boost in their online sales over the last year.
Owner Jesus Martinez says, “My father started the business here in New York in 1974. At that time there were many cigar factories not only here in Manhattan, but all over the city and even the county.” With the cost of rents in NYC continuing to rise over the years, it has forced many operations to relocate or simply close up shop.
The Martinez family originally had two locations, one uptown in Inwood in the 1970s, as well as their current location on 29th Street and Seventh Avenue. Due to rent and overhead increases, Martinez decided to close the Inwood location and keep the 29th Street factory open. Today, this location supports four full-time rollers working five days a week, as well as a staff that places labels on the cigars and packages them in boxes for sale.
New York City-based Martinez Cigar Factory is proudly participating in the Movember Foundation’s annual Movember campaign, by hosting a Movember cigar rolling event. The Movember Foundation challenges men to grow a moustache, men and women to be physically active and move, or host a fundraising event. All of which spark conversations and raise vital funds and awareness for men’s health.
On November 15h, Martinez Cigars will be hosting a Movember cigar rolling event to raise money for men’s health at their cigar factory in Manhattan. For more details on the event, you can go to their event page.
Cigars are typically reserved for special occasions (weddings, holidays, raises, promotions), but it doesn’t have to be that way: NYC has plenty of cigar shop options for casual smokers and aficionados alike. Whether you’re a regular at vape shops and smoke shops or you’ve never even set foot in a cigar bar, here are the best shops for stogie-savoring or discovering a new favorite flavor.
RIGHT in our backyards, and nestled in various neighborhoods throughout the city, are a variety of cigar shops maintaining the old practices of smoke rolling – some dating back to the indigenous people of the islands – offering New Yorkers some of the freshest stogies outside Santo Domingo or Havana.
The secret to hand-rolling is binding just the right amount of tobacco tightly enough to burn slowly and evenly – but not so tightly that the customer has to work to draw smoke.
The craftsmen, who normally start as children learning to roll small, cheap cigars, get paid by the stogie: the bigger the cigar, the higher the pay. A good cigar roller can make about 350 cigars in a day – and can earn up to $400 per shift turning out big or hard-to-make cigars.